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Fabiana Stringa

I don’t design trips. I design transformations, for people who want to stop being tourists in Italy and start belonging there. Language, culture, identity, woven into one.

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The face on my can of beans

I was in the supermarket last week, somewhere between the rice and the canned tomatoes. A man with a beard the size of a small forest stared back at me from a can of black beans. Bud Spencer. If you grew up anywhere near a television in the seventies, you know the face. Big hands. Slow walk. One flat punch on top of somebody's head and the fight was over. His real name was Carlo Pedersoli. Before the movies he was a swimmer, the first Italian to cover 100 meters freestyle in under a minute....

A few days ago I walked twice into the National Automobile Museum in Torino and lost six hours of my life. Zero regrets. Rows of cars lit like paintings. A Formula 1 car sitting at eye level, close enough that I could see the scratches on the nose cone. And there, smaller than you'd expect, a Vespa. The scooter that put a bankrupt postwar country back on two wheels because a plane engineer named Corradino D'Ascanio hated motorcycles and designed something a woman in a skirt could actually...

For a hundred years, the world had one dream with a passport. Arrive in America with nothing. Build everything. I think that dream has quietly retired. No farewell party, no gold watch. It just stopped showing up to work. And while everyone was looking west, something older kept humming in the background. In Turin, an entire hub of designers and makers is reinventing what a factory even means. The city that built cars for the world now builds ideas with the same hands. In Cremona, violin...

Leonardo da Vinci

There was a line on my report card once. Something about not applying myself. Twenty five years later, I finally understand what that line actually meant. It meant I was bored. Here is what nobody warned me I would find in this job. The people who struggled most in school walk into my courses and turn out to be the sharpest people in the room. The most curious. The ones who ask the question the textbook never anticipated. Twelve years. The pattern has never once broken. Which makes me wonder...

It is brutally hot right now. The kind of heat where the street cats give up and the tomatoes ripen out of spite. So I have developed a small addiction. Crema di caffè. Cold, silky espresso cream that you eat with a spoon, standing at the bar, while the barista pretends not to notice you ordering a second one. It's sooooooo good. But here is the thing most visitors never learn. That little cup of cold heaven is not a dessert. It's the tip of a 250-year-old tradition. And the heart of that...

We talk a lot here about the table. The village. The name that's been waiting for you in a town you've never seen. But there's a part of the dream I rarely touch… the unglamorous one. The math. Because belonging in Italy isn't only a matter of the heart. At some point it asks a practical question: what's funding the life you say you want? The job you can't leave, the schedule that owns you, the two weeks of vacation that turn your homeland into a postcard you snap and abandon. You can't live...

I'm in Turin this month. Twenty minutes down the road sits Alba, a small town in the Langhe hills. Vineyards, fog, hazelnut trees. Nothing that looks like history. This is where Nutella was born. Not in a lab. In a pastry shop. After the war, cocoa was scarce and expensive. Most chocolatiers complained about what they had lost. Pietro Ferrero looked instead at what Piedmont still had under its nose: hazelnuts. Tons of them, growing in the hills outside his door. So he stretched the little...

Picture Palermo, year 1143. A convent. A bishop on his way for an important visit. And a garden that picked the worst possible moment to be completely, embarrassingly bare. No flowers. No fruit. Just naked branches in the middle of autumn, looking like they owed someone money. Now, the nuns of the Martorana monastery had two options. Option one: apologize, blush, blame the weather. Option two: commit a delicious act of fraud. They went with option two. Out came the almond paste. They shaped...

Upstate New York, 1940s. A little Italian-American kid named Ronald Padavona watches his grandmother walk to the steel mill every day to bring his grandfather lunch. And every time something feels off (a strange look, a bad word, a black cat) she does this thing with her hand. Index finger and pinky up. Everything else down. The corna. Little Ronald doesn't think much of it. It's just nonna being nonna. Just part of the furniture of an Italian family. Fast forward thirty years. Little Ronald...

Four "men". The first painted a smile so quietly haunting that people still line up by the thousands, every single day, just to stand in front of it for ninety seconds. The second carved a block of flawed marble, the one every other sculptor in Florence had rejected into a 17-foot man so perfect that grown adults weep when they round the corner and see him. The third taught bronze how to breathe. He made a boy with a slingshot look like he might actually turn his head and speak to you. The...