Bring Your World to the World. Starting With Italy.

Italian, born in Genoa, shaped by a decade across three continents. Everywhere I lived, families wanted the same thing. Not a trip. Belonging.

For 12 years, I've helped families fall in love with Italian through my storytelling, comics and game-based system.

I'm also an email copywriter for ecommerce brands and coaches (+300% sales growth in under 30 days). Now I turn those same skills on my own business. My newsletter is my portfolio, my bottega, and my front door.
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Leonardo da Vinci has always been my compass. He was raised in a bottega, a Renaissance workshop, where he found out what he was made of by using his hands, not by sitting with a book.

That idea shaped my whole life. Aviation school, seven countries, milking cows in Iceland, copywriting, and a dozen jobs in between. I never learned much from a desk. I learned by living.

When I came home to Italy I saw it work. A dad from Calgary ordering tomatoes like a local. A mom from Boston in tears because she finally felt close to her kids again. That's how Belonging in Italy was born.
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